Clickbank is the major retailer of digital products in the world, and when it comes to affiliate marketing, this is the best place for newcomers to get started.

In this lesson, we will be talking about the most essential steps to get started on Clickbank. This tutorial is not just about picking a good product to promote; however I will address just that step later on because it is also a vital step in order to make passive income with a website.

But if you want to know what would be the first step for starting with Clickbank, there is no doubt; you have to start by selecting a profitable niche.

If you don’t know what a niche is, think of it as a shopping category. That is a really simple analogy to help you grasp the concept. So, let’s get into it!

Step One – Niche Selection

We have to start by deciding which category we will embrace during this process. And for that, we need to make sure that we are choosing a profitable niche! And one of the fastest ways of doing that is by analyzing some data on Clickbank.

Actually, you can use different websites to analyze if a certain niche can work for you, but Clickbank is definitely one of the easiest ones to extract this sort of information.

If you want to start selling on Clickbank, you will need an account, so if you are just starting to deal with affiliate marketing, this is your first step: create your account on Clickbank.

Once you do that you can head over to their marketplace and start doing some basic analysis related to the category you are considering as a potential winner.

There are dozens of categories in their marketplace and at this point, we are just analyzing which one among them could be considered a good option.


After start browsing through the different categories, it’s really easy to notice the volume of products that are just waiting for you to promote them. And because there are so many options, I like to take a different approach, a more analytical approach.

Choosing a niche is very different than choosing a product. And if you are expecting to find gems in terms of niche selection, I would say that this is pretty rare.
This could happen if you are dealing with a micro niche, or a segmentation of bigger niche but I don’t want to over complicate this material so for now let’s keep it simple.

When we are doing our niche selection, we are not looking for gems, we are just evaluating some opportunities that could be a good fit based on our expertise or interest, and considering that scenario it’s a lot easier to find some pretty good opportunities.

How to Stand Out

As I told you from the beginning, Clickbank is a major online retailer and the only limitation for a person to get started is to create an account. This is all good but it also represents lots of competition that is why it’s pretty hard to find those gems in the form of a highly profitable niche or product.

But don’t get me wrong, competition is a good thing; however to beat the competitors we have to find a way to stand out. Fortunately, there is a great way of doing that. Do you want to know how?

By being passionate about what you do!

When analyzing the categories on Clickbank, pick at least 3 of your interest.

Once you have this list, you can start analyzing the current products being sold on the marketplace and check for signals that indicate how profitable that niche can be.

Here are some tips to analyze a profitable niche:

  • You can do some Google searches to check if the most popular product in a given category is appearing on search results.
  • You can check the audience on Facebook. There are FB pages, communities, or groups you can target?
  • There are active forums on the niche you are considering?

And don’t worry too much about competition. It’s not that difficult to be successful with a highly competitive niche when you really like the niche you are involved.  This is the first secret, enjoy the process. I recommend you follow this rule before considering entering a niche you will be bored or you have no interest.

Step Two – Analyzing Niche related Products

When picking products, you should focus on vendors that offer recurring commissions. It helps because once you make a sale there is a chance of receiving extra commissions from that same sale. This is great because you don’t have to worry about making a new sale each month in order to generate passive income.

This simple approach will narrow down the products we are going to consider. Besides, when we find a good fit, it really opens the opportunity of getting steady income by selling a product like this.

Looking for Products with Recurring Commissions

We can find dozens of vendors offering products with recurring commission.

The easy way to check if the product we are choosing match this criteria is by clicking on the chosen category (niche), then go to the Avg Rebill Total field and then just select a dollar value above 1. That is it!


This step is important but still it does not ensure the possibility of making money with that product. One way to increase our level of certainty about how well the product could perform is by looking at Gravity.

After choosing a niche, we need to check if the niche is profitable and during the first step I show you some ways of doing that. However, when it comes to products, it’s a good idea to check the amount of products being sold on the category you did choose and for that you should focus on products which the gravity is above 10. This is the proof we were looking for. Now we know the real possibility of making money on that niche.

This step is important because you don’t want to get stuck selling just one single product. This is a nightmare because if the product does not perform the way you are expecting you are done, or if the vendor decides to close their affiliate program you also end up with no viable alternative to replace that first option.

Step 3 – Choosing a Product to Get Started

Now let’s start covering in details how to select the first product for this project.

Until then we were just making sure that the niche we picked could be profitable. And if you follow the instructions above this will increase your chances of making good money from Clickbank.

But you should know, choosing a good product is kind of an art and to learn all the details involved it’s important to read carefully this entire step because it describes everything you should know about picking the right product to promote and ultimately, starting making money as an affiliate.

Choosing good products is one of the key points on building a system that can help you on earning extra cash using Clickbank; this can determine the success of your campaign.

This step will cover all the details about picking a high quality product that could be lucrative to you.

The next step will teach you how you can promote your offer. You will learn different ways to start promoting your products which leads to, simply put, extra passive income.

Creating Your Account

We first need to join the network.

If you don’t have an account yet you have to join clickbank: here you can create your account as an affiliate!

joining clickbank image

Once you are done with the form, just find the Marketplace tab at the top of the page and click on that link.

When you hit Marketplace you can start browsing by category.

As I told you during the niche selection phase, I would suggest that you choose a category of your interest or something you want to learn more about.

When it comes to building a system to make money with clickbank, choosing a niche you are familiarized with turns the process a lot easier.

Now, before browsing for products in a specific category there is something you must remember.

Clickbank is the major retailer of digital products in the world and they do their best to get rid of low quality products, nevertheless there is a lot of useless products. So, you have to make sure to pick products that are worth promoting.

How can you do this?

The answer…

You should follow the instructions on steps 1 and 2 so you will know the foundations to get started but after that it’s important to spend some time understanding some of the data provided by Clickbank and the vendors.

Let me show exactly how to do that!

Gravity of Products

The first information you must analyze carefully is gravity!

Gravity is kind of an obscure factor but it gives you an idea about how many people/affiliates are making money online by selling that product.

The data is compiled based on the last 8 weeks and each affiliate that makes sales during this period can add the maximum of 1 point and the minimum of 0.1 to the gravity of a product.

So, by using a roughly approximation we can assume that if the gravity of a product is 40, it can indicate that there are about 80 affiliates making money from that product.

clickbank stats gravity

If you want to make money with clickbank more quickly, don’t choose products which the gravity is very high or it’s too low.

I would suggest anything from 10 up to 50. Why?
Because the competition is a little lower, but there are still plenty of people making money by selling that product.

With the data provided on their marketplace, that is all you can do!

Step Four – Analyzing Landing Pages and Getting Extra Data

In order to find really amazing products we need to refine our search, for that we need to visit the affiliate section on the merchant’s page to try to extract more data!

Where can you find this section?

Some of the merchants add their affiliate page into Clickbank marketplace but others don’t, for those, you have to go to their landing page, scroll down at the bottom of the page and look for affiliates or jv (joint ventures).

When you click these links, you will have access to a lot of tools provided by the merchant.

But for now, forget about promotion tools and just focus on the data we need. At this stage we are looking for EPC and Refund Rate.

Earnings per Click and Refund Rate

The ideal product has a high EPC and a low Refund Rate.

EPC stands for earnings per click.
If you want to really understand how to make money with clickbank you have to learn to analyze EPC.

Why?? Imagine this scenario.

You build your website, are driving traffic to it, people are clicking through your affiliate link but no one is buying! It’s terrible. EPC is that important!

A good merchant will show the EPC flat out! It is an average but it gives you a great sense of how well that product converts.

clickbank epc image

But you should know, vendors usually show their EPC based on conversions using email marketing which is the most effective way of selling online. You will not achieve the same EPC using banner ads, organic traffic, social media, or even PPC advertisement.

Ok. That is enough about EPC because there is another important data we need to learn from the landing page, the refund rate. And we all want a pretty low refund rate.

Note, when a visitor buys a product using your link and then asks for a refund, this affects the merchant but also affects you, because you end up losing your commission as well.

If the product is good its refund rate should be lower than 15%. This value depends on the niche you are in. And for your information, the Internet Marketing niche has the higher refund rate among all the categories listed on Clickbank.

If you want to master the process of making money online using Clickbank, choosing a high quality product is one of the most important steps!

Step Five – Promoting Your Offer

Now it’s time to start promoting your affiliate link and there are some great products to teach you just how to do that. This is the part about how to get traffic that concerns the entire online community. You need traffic to promote your offer, you need an audience to consume your content and for that, sometimes a website is not always necessary.

If you want to know how to make money with Clickbank without a website, there are some pretty neat tutorials explaining different alternatives to promote your affiliate link.

Actually, if you are really into Social Media you can just use your affiliate link and send a message via Twitter or promote your offer on Facebook if you like.

Building a website is highly recommended for the ones willing to enter into this business for good.

Driving traffic can be a little complicated but you can learn how to get extra traffic and achieve good results.

The problem with traffic is that there are too many strategies, so it’s really easy to get lost when choosing the one that can work for you.

I would like you to pick just one strategy at a time and stick to it.

Here a list of different strategies you can try:

I took special attention on picking the right product to promote because driving traffic is a really broad topic and it’s important in any situation. On the other hand, Clickbank has a singularity; they are giving us all sort of interesting data so it’s important to learn how to analyze that information in order to increase our chances of making really good money online with products being offered by Clickbank.

And now I have a surprise for you!!

Step 6 – Getting Paid

This is really personal but I want to share it with you!

I am showing you the first time I get paid by Clickbank! Yeah, this is my first paycheck!

paycheck from clickbank

It was a great day for me and you can see, this is not that old 7/2/2012.

There is my name on it and if it’s difficult to read …the value is exactly $ 652.99!

It’s not a fortune, but my point is: there is real money to be made here! And you can see… I did it, and at that time I didn’t know much about internet marketing so I am pretty sure you can achieve good results with this network!

I am sharing the paycheck instead of the traditional picture of pipes of an anonymous Clickbank account because this is more realistic in terms of money in your pocket.

You have to fulfill certain number of criteria to have your first check mailed to your address.

I don’t remember all the conditions but two of them that are at the top of my head have to do with the payment method used by yours customers.

First condition: You have to have a certain number of orders and some of those payments will have to be made via 3 different methods at least. As an example: Visa, MasterCard and Paypal.

Second condition: This has to do with the identity of your customers. You have to have sold products to at least 3 different people. This is how Clickbank can prevent fraud in their network. And that is why I think the paycheck itself shows more credibility than just one picture of pipes that could be easily copied elsewhere on the internet.

Step 7 – Getting Assistance

This long tutorial explained the basics about how to make money with Clickbank but being completely honest, a professional training is a MUST otherwise you will waste valuable time learning from too many different sources and you can end up getting stuck or lost during the process.

Fortunately, I have two great options for you. Here we go!

In case this entire process is completely new for you; let’s say… this is the first time you are trying to build a website, you want to start making money on the internet but don’t know the foundations then the best option for you is 5Figure Day.

This is a training offered by Bryan Winters who is really good at teaching. He is friendly, extremely successful and his method is solid – his program has been used for thousands of students. It’s a superb choice. You cannot go wrong with his program.

The second option is a training developed by Mark Ling and it’s more indicated for the ones who already have some experience with internet marketing but don’t understand why they are struggling on getting good results.

His training is called Affiloblueprint and it’s certainly one of the best training courses in this area; this is the best fit in case you don’t know what you are doing wrong!

Affiloblueprint explains all you need to know about making money with Clickbank using Mark Ling methods which includes mainly email marketing and SEO as part of the main strategy to get sales. I really believe this is one of the most complete and comprehensive online marketing systems available at this moment! This is where I got started!


You will get access to dozens of text lessons explaining step by step the best tactics when it comes to making money on the internet.

Your only job is to follow the strategies and once you do that, you WILL see good results really fast.

That is it! I hope you like this lesson and if you have any questions just ask!


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